AERA

A strategic consultancy for future-facing hospitality and lifestyle brands.

Guiding you into the next era of luxury where soulful design meets intelligent systems.

Rooted in cultural resonance, crafted for differentiation, powered by AI fluency.

I help visionary founders and future-facing brands to evolve their identity, presence, and positioning for the new era of luxury.
Not surface branding but structural transformation.

The work I do is about building the system that can hold your next chapter, strategically, emotionally, and energetically.

My approach blends deep listening with refined creative direction and the intelligent use of AI: not as a gimmick, but as a strategic asset.

With nearly 20 years in brand consulting and editorial storytelling — from my own high jewellery brand for 8 years to high-growth startups to legacy names like Swarovski, Rosewood, and TEDx — I know how to translate inner evolution into visible resonance.

The brands I work with aren’t chasing trends. They’re setting new standards for meaning, presence, and perception.

If you're ready to step into new luxury and make your hotel or brand future proof for a new era — more intelligent, more aligned, more intentional — I’d love to support your transition.

→ Based between Europe & elsewhere.
→ Available for strategy sessions, brand audits and visual collaborations.