AERA Narrative
Brand evolution for future-facing hospitality and lifestyle brands.
Guiding you into the next era of luxury where soulful design meets intelligent systems.
Rooted in cultural resonance, crafted for differentiation, powered by AI fluency.
AERA Narrative closes the Experience Gap™, aligning the promise of a brand with the reality guests live. Work blends strategic clarity, sensory and narrative systems, and the intelligent use of AI to create brands that resonate, endure, and set new standards for luxury.
With nearly two decades in high-luxury strategy and editorial storytelling from an international fine-jewelry brand to campaigns for Swarovski, Rosewood Hotels, TEDx, and THINK BIG, AERA Narrative translates inner evolution into visible resonance.
Current Availability:
→ Strategic Consulting (Brand Evolution Projects)
→ AI-Powered Brand Audits
→ Visual Collaborations for Hotels & Lifestyle Destinations
→ Based between Europe & elsewhere
If you're ready to embody New Luxury in an intelligent, emotionally aligned way,
please get in touch.
Selected Clients & Collaborations
Across AERA Narrative and earlier ventures, including her fine jewelry label NALLIK, Jean has collaborated with leading brands, hotels, and cultural institutions at the forefront of design, luxury hospitality, and innovation.
Current Collaborations | AERA Narrative
Recent luxury hospitality and lifestyle projects blending strategic narrative and visual direction.
Hotel Gilbert, Vienna · Perianth Hotel, Athens · Hidden Gem, Crete · Adama Matala, Crete · Lech Zürs Tourism Board · Red Bull (THINK BIG sponsorship) · Freistil Rolf Benz ( (THINK BIG sponsorship) · Innovation Week Tyrol
Brand & Leadership Roles
Previous senior roles shaping global brand strategy and creative campaigns for luxury brands — collaborating with partners such as Hotel Ritz Paris, creative agency Winkreative, and production house Villa Eugénie:
Swarovski & Swarovski Fine Interiors (Senior Manager Creative Direction) · Rosewood Hotels & Resorts (Senior Communications & Marketing Manager, Rosewood Schloss Fuschl) · TEDxInnsbruck 2023 (Director)
Past Ventures & Collaborations
Selected Partnerships and stockists from fine jewelry label NALLIK and other creative projects.
Hong Kong Four Seasons Spa · Anthropologie (stockist) · Catbird NYC (stockist) · Zalando (stockist) · Net A Porter · CLIC Gallery St.Barth · Steven Alan NY and more
Selected Press & Media Features
Luxury & Lifestyle Media
Harper’s Bazaar · ELLE Germany · Vogue Germany · FAZ Quarterly · Yoga Journal
Business & Trend Forecasting
HTSI – Financial Times · WGSN · Interview · IM Intelligent Magazine · Who’s Next Award
Creative & Niche Features
NYLON · Aesthetica · Freunde von Freunden
Press coverage includes AERA Narrative projects, earlier consultancy work, and Jean Linda Balke’s fine jewelry label NALLIK — reflecting a long-standing engagement with design, luxury, and cultural storytelling.